In the year 2003 with a lot of drive to further his music career he started his own record label C4ntertainment when he moved to Atlanta, GA. This move panned out to be a very great opportunity in which even more doors were opened to XO. One movement that came from this was XO going on The Southern Smoke Tour with Rick Ross, Trina, Lil Boosie, and Flo Rida in 2008. Which also in turn lead to him opening for Young Jeezy in South Carolina. With his Diamond personality he definitely got the attention of the Bentley Boyz Entertainment. That has lead to XO being Bentley Boyz Entertainment’s Flagship artist, and Down South’s newest lyrical Beast.